Artist
development
house
(Artist development · Bucharest)

Raw
talent,
fully
developed.

We find undiscovered talent and stay with it — the time, the attention, the records and the content it takes to turn a raw artist into a fully formed one. Small roster. Deep work.

West End Los Angeles Ronan Keating Universal Sony Music Decca BBC EMI BMG 1M+ Streams West End Los Angeles Ronan Keating Universal Sony Music Decca BBC EMI BMG 1M+ Streams
(What we believe)

It's not a
numbers game.

At most labels you're one of a hundred. You walk into a writing room with twenty producers, every one of them has a different sound, and the whole thing is a numbers game — throw enough at the wall, hope something sticks. We've been in those rooms. We know how it feels to be a number.

We don't work that way. To really develop an artist you need two things the industry almost never gives you: time, and attention. So we keep the roster small on purpose, find the talent before anyone's looking, and stay with it — from the raw, unfinished version to the fully formed artist you're trying to become.

You're not a number here. You're a human being with a story and something to say. Whatever that is, we want to help you say it.

(How we develop)

Raw → real,
step by step.

01

Find

We go looking for undiscovered talent — the voice, the song, the spark that hasn't been polished out yet. We sign on potential and conviction, not on follower counts.

02

Develop

The real work. Time in the room, honest sessions, the craft — finding what an artist is actually about and building it out, detail by detail, until it's fully their own.

03

Release

Passionway Records is our home for releases — singles to full projects. Songwriting, production and distribution handled in-house, so the creative chain never breaks.

04

Build the audience

We develop artists through content too. Every release comes with one to two months of high-quality content from our sister studio, Healy Media — so the story around the music is built with the same care as the record, and the right people actually find it.

(Our artist)

Signed,
and growing.

Passionway artist

I'm Still
Franci

Pop · Singer-songwriter · Romania

Our signed artist, and the clearest example of how we work — developed from the ground up across record after record, with the visuals and the story built right alongside the music.

(Track record)

Artists we've
worked with.

Developed & collaborated
I'm Still Franci
Signed artist
Wudhouse
1M+ streams, debut release
Dharia
Collaboration
Smaranda Marian
Collaboration
Dan's industry credits
Ronan Keating
Writing / Production
West End → LA
Stage & screen
Universal · Sony · Decca
Major labels
BBC · EMI · BMG
Broadcast & publishing
(Passionway Records)

Out now.

Now playing

I'm Still Franci

On Passionway Records

Traces Of Us2026
SerenadeSingle
RudeSingle
(The people)

A producer,
a project manager,
one family.

Two decades each.
One way of working.

Dan Healy has spent twenty years in this industry — acting and starring in theatre all over the world, from London's West End to Los Angeles, then writing and producing for major labels, including work with Ronan Keating. He's also a photographer and cinematographer, so the visuals get made in the same room as the music.

Andreea Healy spent over twenty years in the corporate world, project managing and negotiating multi-million dollar deals for companies like Intel, Garrett Motion and Honeywell. She brings a level of rigour and care to artist careers that the music business rarely has.

Between the two of us it's a genuinely different perspective on how to build an artist. We're family, and we treat our artists the same way. You're not a number — you're a person with a unique story, and our whole job is helping you share it.

Passionway · Bucharest, Romania
(Let's talk)

Got a story worth telling?

Artists, writers, anyone with something real to say. If you think you've got it, we'd love to hear it.